Every business needs regular measuring. Owners of business should regularly keep count at stocks, expenses, orders, income to know whether their activities are profitable or not. In online world this process is much easier to keep under control because there are plenty of special tools.

Before, when business was conducted in offline only, this process was time-consuming, because it was necessary to collect data from different channels. With the appearance of software solutions data analysis became faster. The website opened up new opportunities to business: online payment, promotion with the help of online advertising, large audience coverage. Expanding opportunities for businessmen online world added at the same time another task – to take care of the website so that it works properly, has a good search rank and is user-friendly. These things originate from the web area and present big data. Nowadays machines are able to analyze large amounts of information and display the results in one place. Today we are going on tools that will help you to track your web metrics.

How many users-would-be-customers visit your website per day, per month? What pages are the most popular, where do your users come from? What is the most effective advertisement? To understand the most effective channels driving traffic and generating leads special tools were invented. Enjoy our list of tools to track your website metrics. There are plenty, choose the one you like most of all.

Google Analytics

This is a very powerful tool and the most popular one. Using it is absolutely free and of course GA provides reliable information as it is a product of such a giant Google brand. Moreover, it  integrates with AdWords and gives the opportunity to track the actions of your customers. We can say that most of marketers rely on GA in their everyday routine.

eLogic

eLogic is a semi-free tool. Free package will be convenient for you if you have a little website and want to start learning to work with web statistics. Available reports will provide you basic information – such as demographics, gender, referrals etc. If you are more experienced webmaster and you need more data, you need to buy PRO to access to extensive tools.

KISSmetrics

KISSmetrics provides a deep analysis of your website, visits, behaviour of users, their preferences and difficulties while navigating your website (UX). Detailed statistics will clarify strong and weak sides of your marketing strategy. You can even create reports setting your own criteria.

Bitly

Probably you know Bitly as a service that helps to reduce the number of characters in the link. However, it not only makes links shorter, but can provide full information about how this link works. Once you uses a service, it offers tools to track the further destiny of the link. Thus, you can easily find out who and when shared it. It can be useful to perform your content strategy.

ChartBeat

Chartbeat is a tool for publishers who want to know what content is interesting for their users. A strong point of this tool is that it can display navigation process on site, scrolling, elements on  the site that are most clicked by users.

Webalizer

This tool works very fast, because it is written in C. Unlike many other analytical instruments offered by web hosts it does not offer deep data analytics, but it is really excellent for understanding the big picture.

MOZ

This is a tool that tracks search rank of the site compared to your competitors. It also examines your SMM activity. With the help of this tool, you can learn not only how the links to your website work, but also a link juice of competitors. It is possible to track the situation over time. In addition, MOZ helps to analyze the success of your activities in social networks, to compare your strategy to your competitors one. On the basis of these data it is possible to significantly improve SM marketing.

Open Web Analytics (OWA)

This is a open source that provides no-limited access to a number of sites to analyse. This means you can review as many websites as you want, for their visits, unique users, users location, referring sites. There are 2 important benefits. The first is that it is possible to see exactly where your users click. Second – it records the movement of the mouse, allowing you to follow the user movements from start to finish (and then make a conclusion how to improve usability so that the user makes a conversion action).

Clicky

Clicky is all about real-time. It shows you what exactly your users do on your website right now, how do they interact with all the elements and pages. Further up, this tool will prepare a detailed report on your visitors so that you could see what is effective on your website and what is not so good. You can even analyze each visitor, segment visitors and not only see how they behaviour on the page but also to see the whole history.  

Piwik

Piwik stores all data on your server that is why you can be assured of absolute data security. This open-source tool serves reports on traffic in real time and has a very customizable user interface. Strong point is that it allows to export data in PHP, XML, Excel.