Everyone who has a job of attracting the attention of potential customers knows, that the task gets more and more difficult with every year. The reason is simple: people have developed the immunity to advertising. This is why modern companies are doing their best to keep the old customers, and always looking for ways to […]

Open your website and have a look at the page. If you see elements appearing one by one and loading signage is visible, then you should read this article till the end. You might be already thinking ‘Oh, I’ve have already heard so many times about the necessity of speeding up the website but there […]

Every webmaster wants the users to fall in love with the product immediately. In other words, you need to create an effective call to action which increases the conversion rate. The final goal is to make a potential customer to turn into a lead and to perform an action (registration, subscription, purchase). Based on this, we have […]

Nowadays there are so many resources devoted to online-marketing that it is easy to get lost in the informational flow. A huge amount of commercial sites use text rewriting to fuel SEO sand it happens that you open a page and… ooops, you see absolutely obvious things you are already fed up with. We have […]

In digital advertising, it’s not enough to get the impressions: you need to impress! Treat your banners like art and getting a click wouldn’t be a problem. If you want to know, how to make your ads work and what separates them from being a real piece of art, read our top below and make your […]

To sell a lot you need to understand your client. Let’s analyze consumer’s behavior step by step and find out what makes the ad efficient. 2 models of consumer buying decision: That’s how consumer thinks if he is familiar with the product: 1) realizing the problem 2) searching for information 3) considering options 4) making a […]